By the late 1960s, when Harvey Bell came to work under his father, Bell Floor Covering had become a staple in this neighborhood. To meet the growing demand within greater Philadelphia, Harvey oversaw the addition of a warehouse in nearby Fishtown so we could offer more product more quickly to all of Philadelphia. After assuming ownership of the business in the early 80s, Harvey became president of the Delaware Valley Flooring Association, swelling its numbers to their greatest counts to date. He initiated contracts with City Hall, Septa, and Veteran’s Stadium, became a leader in the Northern Liberties Neighborhood Association, and donated goods and services to area schools for low income students. Come the 1990s, Harvey had grown Bell Floor Covering into one of the largest service-oriented flooring retail operations in our region, now the sole flooring business remaining on "Linoleum Lane".
In 2000, as the city was at the doorstep of a new building renaissance, Harvey's son Joe came to work at Bell Floor Covering. With the demand for more diverse, technologically advanced, and cost-effective flooring options than ever before, Joe modernized our inventory and created programs to provide customer-centric service to industry professionals and homeowners alike.
Today, Joe Bell runs Bell Floor Covering with help from his wife Allison, plus a team of seasoned industry experts who round out our extended flooring family. Operating out of the same storefront on 2nd street as our ancestors, we take the greatest pride in guiding today's homeowners and industry professionals to the right flooring and providing grade A customer service.