About Bell Floor Covering


Get to know your Philadelphia, PA area flooring experts

Flooring design professionals in the Philadelphia, PA area - Bell Floor Covering

Save money on your flooring and backsplash with our everyday low prices.

I’m Joe Bell & improving the retail flooring experience has been my mission since I was 21 years old. We understand this is a big & confusing purchase. Finding just the right design can take a few trips and more than a few questions. As the 3rd generation Mr. Bell my mission is to get you the answers you need, the styles you want, and be a partner you can count on, just like we always have.

Our Story


Our great grandfather and grandfather had been cabinet makers and book sellers respectively, but created Bell Floor Covering in 1936 to answer Philadelphia's need for flooring.

The cabinet shop opened at 1050 N. 2nd Street in the 1910s and adjacent book store opened in the 1920s. They were on the first floor and our family lived upstairs, everyone who could worked in one of the stores. At the time, 2nd street in Northern Liberties, was known as "Linoleum Lane", a bustling street full of flooring stores. After years of the depression, it only made sense to shift our expertise into what was selling—Bell Floor Covering was born.


Expertise And Passion That Runs Deep, Since 1936!

By the late 1960s, when Harvey Bell came to work under his father, Bell Floor Covering had become a staple in this neighborhood. To meet the growing demand within greater Philadelphia, Harvey oversaw the addition of a warehouse in nearby Fishtown so we could offer more product more quickly to all of Philadelphia. After assuming ownership of the business in the early 80s, Harvey became president of the Delaware Valley Flooring Association, swelling its numbers to their greatest counts to date. He initiated contracts with City Hall, Septa, and Veteran’s Stadium, became a leader in the Northern Liberties Neighborhood Association, and donated goods and services to area schools for low income students. Come the 1990s, Harvey had grown Bell Floor Covering into one of the largest service-oriented flooring retail operations in our region, now the sole flooring business remaining on "Linoleum Lane". In 2000, as the city was at the doorstep of a new building renaissance, Harvey's son Joe came to work at Bell Floor Covering. With the demand for more diverse, technologically advanced, and cost-effective flooring options than ever before, Joe modernized our inventory and created programs to provide customer-centric service to industry professionals and homeowners alike. Today, Joe Bell runs Bell Floor Covering with help from his wife Allison, plus a team of seasoned industry experts who round out our extended flooring family. Operating out of the same storefront on 2nd street as our ancestors, we take the greatest pride in guiding today's homeowners and industry professionals to the right flooring and providing grade A customer service.
Learn more about the flooring professionals in the Philadelphia, PA area - Bell Floor Covering

Awards & associations

Voted best carpet, tile store
As Seen On DIY Network’s “Philly Revival” With Rachel Street! - Bell Floor Covering

As Seen On DIY Network’s “Philly Revival” With Rachel Street!


What others are saying about Bell Floor…

“Service, service, service!” —Roland K.

“Our customers always find something they love at bell floor.”— Kenneth S.

“These people were a pleasure to do business with.”— Eileen B.

“Highly recommend bell floor covering if you are looking for great design options and customer service.”— Michael

“The variety offered at bell is fantastic, more than I've seen in any of the big stores.”— Willis O.

“Professional, knowledgeable and dependable. My go to.”— Melinda R.

“I'm a contractor and this is where I buy all my flooring and tile.”— Bill F.

“Bell is a philadelphia institution and has remained our go-to tile establishment for decades. Service, selection, and reliability lead to beautiful rooms time and again for us.”— Jacqueline Z.

“My wife and I are building a new house and went to several different floor covering stores. Bell floor had the best selection, prices and a top notch staff.”— Marty S.

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